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Manufacturer’s Weak Insight Into Own Product

I recently had a Kenwood KDC-X798 radio installed into my car.

The AM reception was terrible. I went back to the business that sold the radio and installed it. I had them pull the radio out again to check the antenna connection. I could see that everything was connected. The installer and other workers at the business claimed the problem was the antenna on the rear window.

I wrote to Kenwood hoping to gain some insight. The best Kenwood could tell me was to check the antenna connection.

Lacking any information from the professional installer or the manufacturer, I began to do my own research on and off over a couple weeks, combined with a group consultation with a few very savvy ham radio friends.

The bottom line from my own research: my vehicle has a hidden antenna amplifier that needs power. Power was supposed to be injected into pin 14 of the vehicle’s radio connector. The Kenwood radio’s solid blue wire labeled “Ant Cont” (antenna connection) that was connected to pin 14 was not, after putting a volt meter to it, not putting out any power.

The manual for the radio showed the solid blue wire marked Ant Cont — but there was a little note in small print saying “not used.” (Why is it marked “Ant Cont” then?)

More research suggested that the unused PCont (power connection), a blue and white wire, might be the correct wire to connect to pin 14. So, I pulled the radio out, removed the solid blue and applied the blue-white wire. Apparently, that is all that was needed, because the AM radio came to life with good reception and the FM radio (with HD digital) also worked better.

Would it be too much for Kenwood to accurately label the solid blue wire “unused” — to match the manual — rather than “Ant Cont”? This would give the installer a heads up and reduce the number of dissatisfied Kenwood customers. And apparently, the professional installer was unaware that there was a hidden amplifier in the car that required power.

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Customer’s Need for Status Updates

My van was recently at the repair shop for four weeks. I had access to another vehicle, so I was not dependent on the van and let the repair shop know. However, there was no communication from the repair shop during these four weeks. Because the shop was only a four-minute drive away, I would drive by once a week to see if my van was still there. Had the repair shop kept me posted about progress, I would not have needed to take the drives.

When a customer’s problem takes time to resolve, it is always helpful to let the customer know what is going on, for a few reasons.

1. Most customers do not want to be perceived as an irritant. When status updates are not provided to the customer, the customer must initiate communication. When the service provider initiates communication with status updates, the customer will never feel like an irritant.

2. Status updates on resolution show the service provider is paying attention to the customer’s problem, and this in turn helps the customer relax. (Lawyers could do better in this.) A relaxed customer is more likely to be a happier customer — and a return customer.

3. The service provider gains more control over time management, because it takes less time to initiate and provide status updates than to deal with upset customers in person or on the phone.

4. A customer is more likely to have a higher regard for a service provider — even if it is having problems making the fix — with status reports. Communication to the customer is a bigger deal than most providers realize and can have huge benefits in word of mouth referrals.

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Getting the United States Postal Service to Budge

Many years ago I proposed to the United States Postal Service special collection boxes to solve a few problems PO Box holders always have in stations: misdirected mail and mail for the previous box holder and what to do with this mail after the retail section closes.

It took seven-months to finally get someone to listen. That was in 1996. As I type today in 2014, these special collection boxes are still in use. It was a victory for the consumer, but not easily achieved. The full story is available in an e-article on Amazon here: http://www.amazon.com/dp/B00MT5JHU8